Totally Real
Built from real Morgan Stanley deal experience - real tasks, real sequence, real decisions. Not reconstructed from textbooks or generic scenarios.
Our Story
Built by bankers. Calibrated across 100,000 participants a year
Our aim is to build the best job simulations - totally real, intense, and worth the time of everyone who takes them.
01 Where it Began
It started at Morgan Stanley, out of a simple frustration: deal work is learned by experiencing it, yet training mostly described the work rather than letting you practise it.
So we built a small role-play, something competitive and as real as it gets, where Analysts can experience the main investment banking transactions. It was just a side project, but bankers across the bank contributed to optimise the experience.
As the early version received excellent feedback, we turned it from a hobby into a business. From the beginning, we wanted participants to leave thinking, "That was great, I want to do it again."
02 How we Evolved
Every year added more simulations, more clients, more participants, and with them, data. Every cohort showed us where participants hesitated, what they misread, which design choices worked better than others. One simulation informed the next, and the trend has been upward ever since.
We built Finsimco to train people but at client events, the same question kept coming up: can we also see how candidates performed? There is no better way to know whether someone can do a job than to give them the real work and watch. The behavioural data we'd been collecting for training turned out to be exactly what made rigorous assessment possible. By 2026 we added our assessment solutions.
03 Where we are Now
As we create new simulations, we aim to maintain our 2 core principles
Real Competitive Pressure
Participants collaborate and compete against each other inside the same cohort. That is what produces engagement and surfaces performance data.
A simulation can be assembled quickly. The slow part is making one that works. That means someone logs in, knows what to do within minutes, and feels the pressure build at the right time.
That only comes from watching real people: many cohorts, many decisions, many small corrections. It isn't a feature you can ship. It's something that accrues.
04 Where we’re going
We're building the talent marketplace for early careers - where the simulation is the first interview.
One market for early-career talent, built on what people can actually do.
A great simulation develops people while revealing their potential at the same time. That is the bridge we’re building. Students are guided toward roles that fit them. Companies are introduced to students they can already see in action. And universities give students real experience before the job begins.
Simulations for
