Intense, real-world, memorable - gamified simulation training
Intense, real-world, memorable - gamified simulation training
Navigate global markets, form strategies, and lead your company to international success. This immersive simulation transforms participants into global business leaders making critical decisions in a complex, competitive environment.
Global market analysis and entry strategies
Cross-cultural management and negotiation
International trade regulations and compliance
Foreign exchange risk management and hedging
Global supply chain and operations management
International marketing and brand localization
Strategic alliances and joint ventures
Global corporate social responsibility and ethics
Managing political and country risk
Financial performance measurement across diverse markets
In the simulation, participants will:
Analyze market data to select and enter new international markets.
Adapt products, marketing, and operations to local cultural and regulatory contexts.
Manage global financial risks, including currency exposure and transfer pricing.
Negotiate partnerships and resolve cross-cultural business conflicts.
Optimize an international supply chain for cost, resilience, and speed.
Allocate capital and resources across competing global divisions.
Present strategic plans and performance results to a simulated board of directors.
Evaluate and select appropriate market entry modes for different international contexts.
Develop strategies to manage the opportunities and risks of operating across borders.
Make informed decisions to mitigate financial risks associated with foreign exchange and international trade.
Navigate the complexities of cross-cultural communication and business practices.
Formulate global supply chain strategies that balance efficiency with robustness.
Create localized marketing and operational plans aligned with a global corporate strategy.
Understand the impact of geopolitical and regulatory changes on international business operations.
Build confidence in leading and making high-stakes decisions in an uncertain global environment.
1. Scenario Briefing Teams receive a company profile and initial global market data, defining their starting position and strategic mandate.
** 2. Market Analysis and Planning** Each round, teams analyze new economic, competitive, and consumer data from multiple regions to inform their strategy.
3. Strategic Decision-Making Participants make integrated decisions across all business functions: from marketing and operations to finance and HR.
4. Negotiation and Collaboration Teams may negotiate with other "firms" (teams) for partnerships, resolve internal role-based conflicts, or present to "investors."
5. Results and Feedback After each decision round, the simulator generates performance results (market share, profitability, brand equity) with real-time feedback.
6. Review and Adaptation Teams review their outcomes, receive competitive benchmarking, and must adapt their strategy for the next round of global challenges.
Who is this international business simulation designed for? It is ideal for students and professionals seeking to understand global strategy, including university business students, corporate trainees in global roles, and executives managing international teams.
Do participants need prior international business experience? No prior experience is required. The simulation includes foundational instructional content, making it accessible while providing deep insights for those with more background.
How long does a typical simulation run? A complete experience typically runs 4-6 hours but can be delivered in shorter modules or extended over multiple sessions for deeper analysis, similar to the flexible duration seen in other business simulations.
Is this an individual or team-based activity? It is primarily designed for teams to replicate the collaborative nature of corporate strategy, but individual participation is also supported.
What regions or markets are covered? The simulation features dynamic, customizable markets that can represent major economic regions (North America, Europe, Asia-Pacific) and emerging economies, each with unique characteristics.
Can instructors customize the simulation's focus? Absolutely. Key variables like market conditions, regulatory challenges, industry focus, and competitive landscape can be tailored to specific learning objectives.
Is the simulation accessible for online learning? Yes, it is designed to be run seamlessly online, in the classroom, or in a hybrid format, with all interactions and instructions managed through the platform.
What roles does this simulation prepare participants for? It builds foundational skills for careers in international management, global strategy, business development, supply chain management, and multinational corporate leadership.
Overall company performance and profitability across global markets.
Effective market entry and localization strategies.
Risk management and adaptability to global economic shifts.
Quality of strategic planning and decision rationale.
Collaboration and effectiveness in team-based negotiations.
Join this 20-minute webinar, followed by a Q&A session, to immerse yourself in the simulation.
or
Book a 15-minute Zoom demo with one of our experts to explore how the simulation can benefit you.
