Corporate Strategy Simulation Simulation

In the simulation, participants will:

• Analyze comprehensive internal financials, market research data, and competitor intelligence.

• Formulate a multi-year corporate strategy, defining vision, strategic objectives, and key initiatives.

• Decide on major investments, portfolio shifts, and strategic partnerships.

• Navigate unexpected economic events, activist investor pressure, and competitive threats.

• Balance the conflicting demands of growth, profitability, risk, and corporate responsibility.

• Communicate their strategic rationale and performance to the board of directors in a final capstone presentation.

• Apply foundational frameworks for internal and external strategic analysis.

• Evaluate different corporate-level growth strategies and their associated risks.

• Manage a multi-business corporate portfolio to maximize overall firm value.

• Make integrated decisions that align functional areas (finance, marketing, operations) with corporate strategy.

• Understand how strategic choices directly impact financial statements and company valuation.

• Develop skills in negotiating strategic priorities and building consensus within a leadership team.

• Craft and deliver a compelling narrative to articulate and defend a corporate strategy.

1. Receive the Strategic Brief Teams are given control of a corporation with a specific starting position, history, and initial challenges.

** 2. Conduct Strategic Analysis** They analyze performance data, industry reports, and competitor announcements to diagnose their situation.

3. Make Leadership Decisions Teams confer to set high-level goals and make concrete decisions on resource allocation, portfolio moves, and major strategic initiatives.

4. Submit Strategy and Receive Results Decisions are entered into the simulator, which processes them against a dynamic market engine. Teams receive detailed feedback on financial outcomes, market share changes, and investor reactions.

5. Adapt and Evolve Based on results and new market developments, teams refine their strategy for the next round, learning from past outcomes.

6. Present to the Board The simulation culminates in a final presentation where teams justify their strategic journey and future plans to a simulated board.

• Who is the Corporate Strategy Simulation designed for? This simulation is designed for MBA students, executives in leadership development programs, and managers being groomed for general management or strategic roles who need to understand the big-picture decisions that drive a corporation.

• Do participants need prior strategy consulting experience? No prior experience is required. The simulation is designed with instructional support, including framework guides and tutorial videos, to bring all participants up to speed on core concepts.

• How long does a typical simulation run? A full simulation experience typically runs 4-6 hours, but it is highly modular and can be condensed into a shorter intensive workshop or extended across multiple sessions for deeper analysis.

• Is this an individual or team-based exercise? It is primarily designed as a collaborative, team-based simulation to replicate the dynamics of a real corporate leadership team, though individual participation is also supported.

• What makes this simulation different from a business case study? Unlike a static case study, this is a dynamic, live experience where your decisions change the competitive landscape. You see the immediate and long-term consequences of your choices and must adapt to the moves of other teams (competitors) in real-time.

• Can the simulation scenario be customized for our industry focus? Yes. While a robust default scenario is provided, we can work with you to tailor industry dynamics, company starting points, and key strategic levers to match specific learning objectives or industry contexts (e.g., tech, manufacturing, consumer goods).

• What roles does this simulation prepare participants for? It prepares participants for roles such as Chief Strategy Officer, Head of Corporate Development, Business Unit General Manager, Management Consultant, and any executive position involved in shaping corporate direction.

• How does the simulation support SEO for our program page? By hosting this immersive simulation, your program page will naturally attract relevant keywords such as "corporate strategy training", "hands-on strategy simulation", "executive leadership development", and "MBA strategy course," improving its visibility to prospective students and clients searching for these transformative learning experiences.

• Long-term shareholder value creation, portfolio strength, and market leadership achieved.

• The logical consistency of the strategy across rounds and the ability to pivot effectively in response to change.

• The application of strategic frameworks and the quality of analysis supporting key choices.

• The clarity, persuasiveness, and executive presence demonstrated in the final board presentation.

• Peer and self-assessments on contribution to team strategy formulation and dynamics.