Business Communications Simulation

In the simulation, participants will:

• Analyze complex business situations and stakeholder landscapes.

• Develop and execute integrated communication strategies.

• Draft key messages, press releases, and internal announcements.

• Manage simulated media interactions and Q&A sessions.

• Allocate budgets across communication channels and initiatives.

• Navigate and respond to unfolding crises in real-time.

• Present strategies and results to senior leadership (or the class).

• Reflect on the outcomes of their decisions and adapt their approach.

• Develop and execute a comprehensive business communication strategy.

• Navigate high-pressure crisis scenarios to protect organizational reputation.

• Craft clear, persuasive messages tailored to diverse stakeholder groups.

• Understand the financial and operational impact of communication decisions.

• Make ethical communication choices under pressure.

• Effectively utilize different communication channels and tools.

• Deliver confident and compelling presentations and pitches.

• Collaborate within a team to manage complex communication projects.

• Apply theoretical communication frameworks to realistic business challenges.

1. Receive the Brief Teams are introduced to their company, its current challenge (e.g., product recall, merger announcement), and key objectives.

** 2. Analyze the Environment They assess stakeholder profiles, media sentiment, internal culture, and competitive landscape.

3. Make Strategic Decisions Teams allocate resources, craft core messages, choose dissemination channels, and prepare spokespersons.

4. Engage and Execute They respond to inbound media queries, address employee concerns, and manage social media reactions.

5. Review Outcomes The simulation engine provides feedback on media coverage, stock price impact, employee sentiment, and public perception.

6. Adapt and Advance Based on results, teams refine their strategy for the next round, facing new developments and consequences of their prior actions.

• Who is this business communications simulation designed for? It's ideal for MBA students, communication majors, business executives, PR professionals, and anyone seeking to master strategic corporate communication.

• Do participants need prior PR or communication experience? No prior professional experience is required. The simulation includes foundational guides and is designed for learners at various levels.

• How long does a typical simulation run? The core experience runs 2-4 hours, but it can be condensed into a powerful 90-minute workshop or extended into a multi-session deep dive.

• Is this an individual or team-based activity? It is primarily designed for teams to mirror real-world collaborative environments, but can be adapted for individual play.

• What types of business scenarios are covered? Scenarios include crisis management, product launches, financial reporting, change management, CEO transitions, and competitive response.

• Can the simulation be customized for our specific industry? Yes. Scenario details, company profiles, and industry context can be tailored to match the focus of your program (e.g., tech, finance, healthcare).

• How is participant performance measured? Performance is measured through a balanced scorecard including reputation metrics, stakeholder trust scores, message clarity, strategic alignment, and financial impact.

• What practical skills will participants gain? Participants gain hands-on experience in strategy development, message writing, press interaction, stakeholder management, and presenting recommendations—skills directly applicable to any business leadership role.

• The effectiveness and coherence of their communication strategy.

• The quality and appropriateness of key messaging and materials.

• The results achieved across reputation, stakeholder trust, and business metrics.

• Their adaptability and decision-making under pressure.

• The clarity, persuasiveness, and professionalism of their final presentations.

• Peer and self-assessment scores on collaboration and contribution.